Feature

Managing the media

Players who hit the spotlight thanks to the media must be prepared for the harsh glare

Aakash Chopra
11-Feb-2007


If Sehwag manages to get runs in the next game, it will be dubbed a timely return to form ahead of the World Cup but, if he fails, no one will spare a moment of thought in sympathy for the man © Hindustan Times
In another game, where it generally pays to whack the ball as hard and as far as you possibly can, another often misunderstood sportsman once distinctively remarked, "Slump? I ain't in no slump. I just ain't hittin." Baseball Hall of Famer Yogi Berra is now 80-plus, but many of his pithy 'Yogiisms' would be happily taken up by many of my cricketing colleagues. With the same spirit.
Case in point: Ever since India's tour to South Africa ended, Virender Sehwag has been the talk of the town. First for his omission in the series against West Indies, then for his inclusion in the side for this series (which, doubters believe, apparently bettered his chances for the World Cup), and now for an alleged manager's report that is said to reveal a lot of damning secrets about his behaviour in South Africa.
Intriguingly, this "report" was leaked just before Viru was set to play his first match after his comeback and that itself gives rise to many questions (which, of course, is not my job to raise).
However, the situation took me back to the day before I made my debut for India in October 2003. I got a call from an inquisitive (and well known) journalist, ostensibly to ask about my plans for the Kiwis but matters quickly went another way. He soon reminded me of a couple of balls I had nicked in the side game prior to the Test and how lucky I was to find no third or fourth slip in place. He went on to tell me about an inside edge that missed the stumps narrowly and how I was seen to be uncomfortable against the Kiwi attack.
He must have watched the tour game very closely indeed as he detected a flaw in my forward defence too (and told me in detail). Finally, when I put the phone down, I was in a daze and left wondering if there was anything right at all about my batting and technique. I had scored runs against the same opposition in the two warm-up games while playing for the Board President's XI and India A but that conversation scared me more than actually facing Daniel Vettori and the others.
And it was not an isolated incident. On the eve of our first Test in Australia, later that year, a senior, renowned cricket journalist took the time out to explain to me why I had neither the technique nor the temperament to face the Aussies at the Gabba!
I'm certain every cricketer who's played for the country has encountered similar situations. I haven't spoken to Viru about this but I'm sure he's been bombarded by calls and text messages in the past few days. I'm also sure a lot of people trying to get in touch with him were not ill-intentioned and were merely trying to put forward his case but does he need all that attention before a hugely important game?
His focus should be on the game but is it really possible to not only switch off your cell phone but also switch off mentally and turn a deaf ear to whatever is happening around? If he manages to get runs in the next game, it will be dubbed a timely return to form ahead of the World Cup but, if he fails, no one will spare a moment of thought in sympathy for the man.
Players are humans (though many believe they aren't) and are as affected by the environment around them, especially if they're in a fragile state of mind, as most other people. There's more than enough on your plate during these times (regarding your form and self-belief) and any add-ons are disruptive. But who's listening?
On the eve of our first Test in Australia, later that year, a senior, renowned cricket journalist took the time out to explain to me why I had neither the technique nor the temperament to face the Aussies at the Gabba
Before I'm attacked for being anti-media, let me quickly say I'm not. I think the media of today does a great job in highlighting domestic performances and bringing deserving players into the national reckoning. Look at how Robin Uthappa was rewarded for his outstanding first-class season and is now a new sensation. Or the way Ranadeb Bose has figured on every news channel after taking his team to the Ranji finals.
This wasn't the first time a player had scored in excess of 1000 runs or taken 57 wickets in a season. A few years ago, Tamil Nadu's Sridharan Sriram scored more than 1200 runs in 12 games, Dinesh Mongia totalled more than 1000 in 11 while I managed to cross the 900-run mark (in 9 and 11 matches respectively) in two consecutive seasons.
Similarly, Narendra Hirwani, the former India legspinner, took 79 wickets in 2002-03; the same season Sairaj Bahutule, another former India leggie, took 62 wickets. But did anyone really know anything about it then? The answer is no, simply because the kind of interest you see in domestic cricket now was absent a couple of years ago.
This has happened because purely because of the media, thanks to whom people across the country now know in advance who's next in line for an India cap, instead of knowing people only when they wear one.
The added pressure is the flip side of the publicity. So not only do you have to develop a skin thick enough to face verbal assaults (read: sledging) from the opposition but also to prevent whatever is written or said about you in the media to get to you. Or, to paraphrase Yogi Berra, the nickel you have won't be worth a dime.

(Aakash Chopra has opened for India and currently plays for Delhi)